Getting lots of high quality to your website is a wonderful thing, but it can be really frustrating if none of the traffic ends up converting, that’s where Adwords Remarketing can help!
If this problem sounds familiar to you, don’t worry you’re not alone!
95% of all Traffic leaves your Site Never to return
Studies have shown that on average around 95% of all visitors to a website will leave and never return – sounds pretty scary doesn’t it? Think about it, how often do you go into your local town centre and buy something from a store you’ve never been to before?
Pretty rarely, right? We’re creatures of habit and like to buy from companies that are familiar to us; companies that we recognise and trust.
What can I do?
So how do you go about generating familiarity and building trust? By using Remarketing to stay in touch with your website visitors.
What is Adwords Remarketing
What does it do?
Ever been browsing a webpage, only to see an advert for a website you recently visited? That’s Remarketing at work!
There a hundreds of reasons for someone to leave a website without taking any actions; being interrupted by the dog barking, the doorbell, an errant daydream or the irrepressible urge to Wikipedia Soap Opera characters (we’ve all been there).
By continuing to marketing your business to past visitors, you dramatically increase the chance that they’ll come back to you. Even better, they’ll now be much more familiar with your business and far more likely to buy from you!
How does it work?
Special Remarketing code is added to your website, which will allow it capture cookie data from your website visitors. This data is sorted into special Remarketing Lists within Google Adwords.
These Remarketing Lists are then be used as Audiences that you can target your ads at, ensuring that you keep in touch with all your previous website visitors and help make choosing you an easy decision!
The best part is, that you can get start bidding on keywords and have your ads appearing in the Paid Search results almost immediately!
Who’s it for?
Any business that can benefit from return visitors, increased sales and brand promotion. Yes, that means EVERYONE!
How can Digital Gearbox help me?
Digital Gearbox is a Google Partner, meaning that not only do we see ourselves as Adwords Experts, but Google does as well! We have a deep understanding of the digital marketing needs of a wide range of business types, built on years of experience working with our roster of wonderful clients.
Our Google Adwords Remarketing Levels
Book a Call With Us Today & Discover Your potential with Google Adwords
Don’t wait to get the amazing power of Adwords working for your business. Get in contact with us today and one of our team will be happy to chat about your business, your goals and how Adwords can help you achieve them.
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I’m pretty tech savvy, do I really need your help?
Understanding the basics of Google Adwords can be fairly straightforward, however managing a successful account is increasingly difficult. Let us put our expertise and experience to work for your business and reach your goals together!
As an official Google Partner, the team at Digital Gearbox love being ahead of the curve with the latest strategies and Adwords advancements. We constantly review our clients accounts, optimising where it is needed to make sure that you’re getting the right traffic at the best price, to save you both time and money.